Free Market Health Names Mike Einodshofer, RPH, MBA, as Chief Growth Officer

Free Market Health (FMH) announced today that Mike Einodshofer, an industry veteran with over 28 years of experience in pharmacy benefit management and specialty pharmacy, has joined the company as Chief Growth Officer.

Founded in 2019, FMH’s end-to-end technology platform orchestrates a patient-centered specialty pharmacy experience, from script to fill and every point in between. The company has rapidly emerged as a market leader with a growing base of payer clients covering more than 35 million lives across various lines of business and more than 400 unique specialty pharmacy partners. Volume on the FMH platform has grown over 350% since 2023 and is expected to grow an additional 350%+ in the next 12-18 months from new and existing partnerships. This growth represents more patients benefiting from a faster start to therapy for their lifesaving and life-changing medications.

“Since day one, our mission has been to never let the process fail the patient,” said Joe Cardosi, Founder & Chief Executive Officer of FMH. “Mike’s leadership within the specialty pharmacy industry is well known, and his understanding of both specialty and PBM dynamics makes him the ideal leader to accelerate this next phase of company growth.”

Mike brings with him a wealth of experience in the specialty pharmacy ecosystem, including senior leadership roles within Optum Rx as Chief Pharmacy Officer and Maxor National Pharmacy Services as EVP of Specialty Pharmacy. He is also a former Chairman of the National Association of Specialty Pharmacy.

“FMH is rapidly changing how industry stakeholders can work together to improve the specialty patient experience. I believe in the value of specialty pharmacy and seeing how FMH enables high-quality specialty pharmacies of all shapes and sizes to better access and serve patients is very exciting," said Mike Einodshofer. “Momentum within FMH has never been stronger, and I’m thrilled to step into this new role to ensure the company continues to lead the industry over the long term.”