Enhancing the specialty pharmacy ecosystem for the benefit of pharmacies, payers and patients.

About Free Market Health

Free Market Health is a healthcare technology company dedicated to improving the specialty pharmacy ecosystem with a care-driven marketplace platform.



Because as the system stands, misdirected interactions and misaligned incentives can cause delays in medication access of days or even weeks—a burden that wastes resources, generates confusion and ultimately fails patients.


Because until now, no model has been able to successfully and seamlessly help match patients to the specialty pharmacy best suited for their care needs—or make value-based care a practical and central part of the process.


Because we were founded to fulfill one simple mission:
Never let the process fail the patient.

Meet the Leadership Team

Adam Kracht

VP, Finance

Bob DiRenzo

SVP, Pharmacy Services and Client Insights

Brian Sidone

SVP, Strategy

Carolyn Roberts

VP, Operations

Charlie Bryan

SVP, Enterprise Analytics

Dana Bethune

Head of People and Culture

Don Vidic

Chief Commercial Officer

Jason Posey

VP, Client Services

Jeremy Urbas

VP, Payer Sales

Joe Cardosi

Founder and Chief Executive Officer

Justine Wiebusch

SVP, Payer Sales

Kathy Peters

VP, Client Success

Lori Kelly

VP, Marketing

Mark Conklin

Chief Technology Officer

Mike Simas

Chief Operating Officer

Scott Cuppy

Head of Business Development & Strategy

Investment Partners

We're fortunate to have support from passionate investors with expertise in specialty pharmacy to help us scale an innovative and differentiated solution in the market. 

How can we empower you today? 

Let's connect to talk about ways we can manage your specialty pharmacy spend and improve patient care.