We are committed to safeguarding the privacy of your personal data. Please read the following privacy notice to understand how we collect and use your personal data, for example when you contact us through, or visit or use, one of our Sites, including any mobile applications or portals, or engage with any of our web-based experiences . This privacy notice also explains the rights available to you in respect of your personal data. Capitalized terms used herein are defined in the Terms of Use. 


Data that you provide voluntarily to us: 

When you use any of our Sites, or you otherwise communicate with us through our Site(s), we may ask you to provide certain personal data voluntarily, including but not limited to your name, company position, postal address, telephone number, mobile number, fax number, email address, age or date of birth, account usernames, passwords, or gender. For example, we may ask you to provide some or all of this personal data when you register an account with us or have one registered on your behalf by your employer, subscribe to our marketing communications, and/or submit enquiries to us. We use this information to create and administer your account, send you marketing communications, provide you with the products and services you request or which are provisioned to your employer, and to respond to your enquiries. In general, the personal data that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal data. 

Data collected automatically: 

When you use any of our Sites, products, or services, we may collect certain data automatically from your computers or devices (including mobile devices). The data we collect automatically may include your IP address (explained further below), device type, operating system details, unique device identification numbers (including mobile advertising identifiers), browser-type, browser language, operating system, geographic location (as explained further under the heading “Location information”) and other technical information. We may also collect data about how your device has interacted with our Sites, products or services, including the pages or features accessed and links clicked, the amount of time spent on particular pages, mouse hovers, the date and time of the interaction, error logs, referring and exit pages and URLs, and similar information. Collecting this data enables us to better understand the visitors who use our Sites, products, and services, including where they come from and what features are of interest to them. We use this information for our internal analytics purposes, and to improve the quality, relevance, and security of our Sites, products and services. 

For example, every time you connect to any of our Sites, we store a log of your visit that shows the unique number your machine uses when it is connected to the Internet - its IP address. This log tells us what your machine has looked at, whether the page request was successful or not, and which browser your machine used to view the pages. This data is used for statistical purposes as well as to help customize the user experience as you browse the Site and subsequently interact with Free Market Health. This helps us to understand which areas of the Sites are of most significance and interest, which pages are not being requested, and how many people are visiting the Sites in total. It also helps us to determine which products and services may be of specific interest to you. We may also use this 

information to block IP addresses where there is a breach of the Terms of Use or other terms and conditions for use of any of our Sites. 

Some of the data may be collected automatically using tracking technologies, as explained further under the heading “Cookies and similar tracking technology”. 

Data that we obtain from third party sources: 

Free Market Health does not receive information on users of its Sites, products or services from third party sources for the purposes of marketing, lead generation, or other solicitation-related purposes. 

Non-public users of our site are typically designated access to our Sites, products or services by an organization that they are employed by or otherwise directly affiliated with, and Free Market Health may obtain personal information from such organizations for the purpose of creating and administering their access to specific Free Market Health products or services. 

Data collected through our products and services: 

We use data that we collect from products and services for the purposes for which you provided it, usage and audience counts, monitoring the performance and effectiveness of the products/services, monitoring compliance with our terms and conditions, enabling compatibility with third party operating systems/products/services, planning future features and functions, planning product lifecycles, conducting scientific research, reporting and trend analysis, enhancing existing products and services, troubleshooting product or service issues, and generating statistics. This may include incidental personal data (for example usernames, machine IDs, domain names, and IP addresses). 


A cookie is a piece of text that gets entered into the memory of your browser by a website, allowing the website to store information on your machine and later retrieve it. 

Our Sites, products, and services may use cookies, unique device identifiers, and other tracking technologies (collectively, "Cookies") to distinguish you from other users and better serve you when you return to our Sites, product, or service, and to monitor and analyze the usage of the Sites, products, or services. 

We may also use other Internet technologies to deliver or communicate with Cookies and track your use of the Sites, products, or services. We may also include Web beacons in email messages, newsletters, and other electronic communications to determine whether the message has been opened and for other analytics, personalization, and advertising. As we adopt additional technologies, we may also gather additional information through other methods. 

Most browsers automatically accept Cookies, but you can modify your browser setting to decline Cookies by visiting the Help portion of your browser's toolbar. If you choose to decline Cookies, please note that your ability to sign in, customize, or use some of the interactive features of our Sites, products, or services may be impeded. 


We may collect different types of information about your location, including general information (for example IP address or zip code) and more specific information (for example GPS-based functionality on mobile devices when used to access a Site, product, or service). This information may be used to customize the services provided to you, such as location-based information, advertising, and features. In order to do this, your location information may be shared with our agents, vendors, or advertisers. If you access the Sites or any products or services through a mobile device and you do not want your device to provide us with location-tracking information, you can disable the GPS or other location-tracking functions on your device, provided that your device allows you to do this. See your device manufacturer's instructions for further details. 

Last Updated: August 06, 2020 
Reviewed: March 28, 2022